Hi, I'm Alley tran!
an innovative and data-driven Partner and Product Marketing Manager
I've spent five years marketing products that have to win in two places: on retail shelves and through independent dealer networks.
At Pennzoil-Quaker State Company, I built strategies where consumer demand met dealer and retailers’ sales capability, creating pull at retail partners like Ace Hardware and Advanced Auto Parts while enabling 200+ dealerships to grow revenue. This delivered 110% revenue performance, secured $20M in Marketing investment through analytics proving what marketing tactics actually worked, and achieved 20% market share gain in six months.
I left to work on products that improve weekly based on customer feedback, not annually based on commodity cycles. My MS in Marketing Analytics at UT Austin (4.0, May 2026) added R, SQL, and predictive modeling. My Asana capstone analyzing lead generation gave me real SaaS experience.
I am ready to bring my omnichannel expertise to tech companies. Available May 2026 for full-time roles and March 2026 for part-time positions.
CORE expertise
product messaging
Created positioning frameworks translating technical lubricant specifications into customer-centric value propositions. Conducted 20+ discovery interviews to refine messaging for distinct buyer personas and use cases.
→ 10% customer engagement increase, 110% of revenue targets.
sales enablement
Built 20+ enablement assets (sale sheets, product ladder info sheets, pitch decks, etc.) and e-learning platform with 200+ active users. Bridged Sales-Product feedback loops to align development with market needs.
→ Improved win rates and sales productivity
go-to-market strategies
Led end-to-end GTM for product launches across B2B2C channels: market research, competitive analysis, positioning, cross-functional coordination, and partner channel execution.
→ 20% market penetration in 6 months, 10% sales growth, 20% profit margins improvement
Data Analytics
Applied Marketing Mix Modeling to optimize campaigns and built forecasting models for targeted positioning/ pricing strategies.
→ 10% YoY ROI improvement, $20M investment secured
Work samples & Case Studies
B2C Product Marketing GM Strategy
Subscription fashion platform
B2B SaaS Product Positioning
Go-to-market Strategy for an Analytics Platform
B2B SaaS Product Positioning
Supply Chain SaaS Messaging and Narrative
Data Visualization (Public Data Sources)
