Hi, I'm Alley tran!
an innovative and data-driven Partner and Product Marketing Manager
I've spent five years marketing products that have to win in two places: on retail shelves and through independent dealer networks.
At Pennzoil-Quaker State Company, I built strategies where consumer demand met dealers’ and retailers’ sales capability, creating pull at retail partners like Ace Hardware and Advanced Auto Parts while enabling 200+ dealerships to grow revenue. This delivered 110% revenue performance, secured $20M in Marketing investment through analytics proving what marketing tactics actually worked, and achieved 20% market share gain in six months.
I left to work on products that improve weekly based on customer feedback, not annually based on commodity cycles. My MS in Marketing Analytics at UT Austin (4.0, May 2026) added R, SQL, and predictive modeling. My Asana capstone analyzing lead generation gave me real SaaS experience.
I am ready to bring my omnichannel expertise to tech companies. Available May 2026 for full-time roles and March 2026 for part-time positions.
CORE expertise
product messaging
Created positioning frameworks translating technical lubricant specifications into customer-centric value propositions. Conducted 20+ discovery interviews to refine messaging for distinct buyer personas and use cases.
→ 10% customer engagement increase, 110% of revenue targets.
sales enablement
Built 20+ enablement assets (sale sheets, product ladder info sheets, pitch decks, etc.) and e-learning platform with 200+ active users. Bridged Sales-Product feedback loops to align development with market needs.
→ Improved win rates and sales productivity
go-to-market strategies
Led end-to-end GTM for product launches across B2B2C channels: market research, competitive analysis, positioning, cross-functional coordination, and partner channel execution.
→ 20% market penetration in 6 months, 10% sales growth, 20% profit margins improvement
Data Analytics
Applied Marketing Mix Modeling to optimize campaigns and built forecasting models for targeted positioning/ pricing strategies.
→ 10% YoY ROI improvement, $20M investment secured
Work samples & Case Studies
B2C Product Marketing GM Strategy
Subscription fashion platform
B2B SaaS Product Positioning
Go-to-market Strategy for an Analytics Platform
B2B SaaS Product Positioning
Supply Chain SaaS Messaging and Narrative
Data Visualization (Public Data Sources)
My Journey to Product Marketing
I've built my career on solving problems without a manual. From creating a Commercialization Matrix for Shell Aviation that assessed market potential across 100 countries, to launching the first Marketing Mix Model for Shell Lubricants, to building partner enablement programs from scratch—I thrive in ambiguous environments where I can define my own path forward.
What drives me is the intersection of customer insight and data analytics. I love conducting discovery interviews to understand the "why" behind customer behavior, then building data models to validate those insights at scale. Now I'm bringing that foundation to the tech industry, where I'm excited to work on products that iterate quickly and solve customer problems in real-time.
Marketing Analytics Capstone, Asana
Optimizing content and channel strategy for lead generation for SLG via performance analytics and data modeling.
MS Marketing Analytics (STEM), UT Austin McCombs
Adding advanced data modeling, statistical analysis, and forecasting to my product marketing foundation. Building case studies for tech companies to demonstrate my readiness for the industry transition.
Partner Marketing Manager, Pennzoil-Quaker State Co. (Shell Lubricants)
Owned customer relationships and channel performance across 200+ dealer partners. Built enablement programs, ran digital campaigns, crafted GTM strategies for new products, and optimized marketing ROI. Achieved 110% of revenue targets by treating the partner channel as my own business.
Marketing Analyst, Pennzoil-Quaker State Co. (Shell Lubricants)
Launched first digital media campaign for Pennzoil, Quaker State, and Shell Rotella brands. Built the first Marketing Mix Model providing ROI tracking for Lubricants media and field activities, which secured $20M investment and delivered 10% YoY ROI improvement. Led portfolio refresh project and defined post-investment review KPIs.
Business Development Analyst, Shell Aviation
Created a Commercialization Matrix that assessed and ranked Shell Aviation's success potential across 100 countries. Developed SWOT analyses and market entry proposals for 5 new countries. Worked with Sales on customer bids, with Supply on demand forecasting, and with Marketing on events and trade shows.
Financial Services Representative, Charles Schwab
Obtained Series 7 and 66 investment licenses. Developed communication and customer service skills handling 50+ customer calls daily, learning to influence through tone and words alone, de-escalate difficult situations, and build trust remotely.
BA Marketing + Finance, University of Houston
Graduated with 3.9 GPA, double major in Marketing and Finance. Participated in Sales program that sparked my passion for customer-facing marketing roles.
Certifications
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Certifications *
Technical Skills & Tools
Product Marketing
Go-to-Market Strategy
Product Positioning & Messaging
Competitive Analysis
Customer Discovery & Insights
Sales Enablement
Partner/Channel Marketing
Product Launch Execution
Pricing Strategy
Marketing Analytics
Marketing Mix Modeling
R, SQL & Python
Statistical Analysis
Forecasting Models
A/B Testing
Data Visualization
ROI Analysis
Tools & Platforms
Tableau
Power BI
Salesforce
HubSpot
Google Analytics
Canva
Microsoft Office Suite